Experience

Marketing Executive - Kaplan Open Learning

September 2020 - Present

As a member of the Marketing Team, I play a key role in developing and managing a range of online marketing campaigns and activities including email marketing, content marketing, SEO, CRM marketing, management of the company’s websites, market research and events co-ordination.


Senior Project Manager - Enjoy Digital

December 2019 - August 2020

Collaborated with teams across the business including Design, Digital Marketing, Development and Client Services to initiate and carry out projects.

Managed creative and technical resources to ensure work was booked in and scheduling systems were up-to-date with work planned. Created and maintained documentation including risk logs, communication plans, status reports and project timelines.


Website Owner - Virtual College

April 2017 to November 2019

Successfully managed the migration of the main company website to a new content management system and eCommerce platform (Sitecore and uCommerce).

Managed the decommissioning of 18 legacy company websites including content migration, backlink disavow and the creation of 301 redirect plans.


Online Marketing Executive - Virtual College

December 2014 to March 2017

Created content and worked on multi-channel marketing campaigns for eCommerce and lead generation (online and offline sales).

Monitored, analysed and reported the results of SEO and marketing activity using tools including Google Analytics, Search Console, Crazy Egg and MOZ.


Marketing Executive - Webanywhere

August 2014 to November 2014

Created written content to boost the organic search visibility of company websites. Managed the relaunch of a WordPress website promoting the company’s school website design service. Organised an office opening event covered by local media.


Online Marketing Executive - Kaplan Open Learning

May 2012 to July 2014

Created an onsite blog that attracted 4,000 organic visitors a month within six months. Managed SEO, PPC, affiliate and display budget with digital marketing agency.

Consistently delivered 500 leads a week for the Admissions Team through email marketing to internal marketing lists and with national job boards - Reed, Monster and Total Jobs.


Website Editor - West End Theatre Bookings / Encore Tickets

August 2009 to April 2012

Maintained three separate eCommerce websites to ensure product information and listings were accurate and up-to-date. Wrote all content for new matinee tickets website and managed the work of third-party development agency.


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Professional Qualifications

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PRINCE2 Foundation and Practitioner - Axelos

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Professional Scrum Product Owner I - Scrum.org

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Certificate in Digital Marketing - Google Squared

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BA Business Economics - University of Leicester


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